WHAT IT’S LIKE TO WORK WITH SWAG: YOUR JOURNEY TO BESPOKE WINDOW TREATMENTS

At SWAG, we believe that no two spaces are alike, which is why we offer bespoke window treatment services that are tailored to meet anyone needs. From luxurious curtains to sleek blinds, we bring your vision to life with custom solutions designed to perfectly complement your property’s unique style.

In this blog, we’ll walk you through what it’s like to work with SWAG and how we can help you create the perfect window treatments for your home.

UNDERSTANDING YOUR VISION

Your journey with SWAG starts with getting to know you. During the initial consultation, we’ll listen carefully to your needs, style preferences, and functional requirements for your windows. Whether you’re looking to create a cosy ambiance with rich curtains or want to add a touch of elegance with custom blinds, we’ll work closely with you to understand your aesthetic goals.

Our team will help you explore our wide range of products, which includes blinds, voiles, and curtains, from entry-level to high-end options. We believe in providing flexibility, so we offer hundreds of fabric and colour choices, ensuring your options are virtually endless.

2. NOT THINKING ABOUT HOW LIGHT MOVES THROUGH THE ROOM

Light changes everything, the way colour reads, how private a room feels, and the overall atmosphere. But too often, we see people choose window treatments without thinking about how the light shifts throughout the day.

What to do instead:
Consider how the room is used and when it gets the most sun. A sheer blind might be ideal in the morning but not practical in the evening. West-facing windows may need lined or layered options to manage low afternoon glare.

3. CHOOSING THE WRONG FABRIC OR WEIGHT

A curtain that looks gorgeous on a sample can fall flat in real life. The wrong fabric or the wrong weight can affect everything from how a treatment hangs to how well it performs in a space. Some materials don’t drape as expected. Others fade quickly in strong sunlight or lack the structure needed for a full-length drop.

What to do instead:
Don’t judge fabric on looks alone. Think about how it needs to behave, should it soften light, add warmth, or provide total blackout? Does it need to hold its shape or move freely?

With years of hands-on experience and wide range of fabric, our team can quickly narrow down the right options, helping you choose fabrics that don’t just look beautiful, but work beautifully too.

4. PRIORITISING STYLE OVER FUNCTION, OR FUNCTION OVER STYLE

We’ve all seen it: the sheer curtains that look stunning during the day but turn a bedroom into a goldfish bowl at night. Or the blackout roller blind that does its job but leaves the room feeling cold and unfinished.

It’s a common mistake, leaning too far into style without thinking about practicality, or solving the practical need and sacrificing the look.

What to do instead:
The best window treatments strike a balance between how they look and how they work. It’s not just about softness or sharp lines, it’s about privacy, light control, thermal performance, and how you move through the space.

That’s why we ask the right questions upfront: What’s the room for? When is it used? What’s more important, softness or blackout? Voiles or structure?

5. TRYING TO DO IT ALL YOURSELF

Measuring, choosing the right fabric, finding the right heading style, checking for clearance around radiators or recesses… window dressing can be deceptively technical and often takes more time than you’d think. What seems like a simple task can quickly become frustrating when things don’t quite line up as expected.

What to do instead:
Bring in a specialist early. Our team offers a free measuring service and practical advice to help you get everything right from the start. We manage the entire process, from design and production to installation and aftercare, with a complimentary steam to finish.

LET’S GET IT RIGHT FIRST TIME

A good window treatment should look right, work well, and feel like it belongs in the space. That’s exactly what we help our clients achieve, without the stress or second-guessing.

If you’re planning to dress your windows and want the job done properly, we’re here to help. Get in touch to speak with our team

AS PART OF BRITIAN’S FIRST B CORP CERTIFIED INTERIOR DESIGN COLLECTIVE WE PLEDGE TO BE A FORCE FOR GOOD WITHIN THE INDUSTRY