BEHIND EVERY BESPOKE WINDOW: MEET THE TEAM AT SWAG
At SWAG, we believe a beautiful space starts with the details, and often, that means what’s hanging at your windows. Behind every perfectly pleated curtain and fitted blind is a team of passionate individuals making it happen. The planners. The perfectionists. The people who know their poles from their pelmets.
This month, we’re pulling back the curtain on our team to reveal what really goes into delivering bespoke window treatments that elevate spaces and exceed expectations.
A DAY IN THE LIFE: FROM TRACKS TO TRANSFORMATION
“Planning is everything. Before any final fixings go in, we carry out a soft install: placing tracks, making sure they align perfectly with the window and design brief. Then it’s all about measuring twice (or three times), drilling once, and finally…install, hang, steam, dress.”
– Dwane Martin
CURTAINS OR BLINDS?
THE TEAM’S PERSONAL PICKS
“At home, I like to keep things practical and stylish, just like we do for our clients. Most of us opt for a clever combination: roller voiles for a clean, space-saving look during the day, and blackout curtains to keep not just the light out, but the cold out during the winter months.
Layering different treatments isn’t just about style, it’s about making your home more comfortable and practical all year round.”
– George Litsolari
HOW DO YOU TAILOR WINDOW TREATMENTS TO FIT A CLIENT’S INTERIOR VISION?
“At SWAG, tailoring a window treatment starts with listening. Every project begins with a personalised consultation to understand the client’s style, needs, and how they live in their space.
We don’t just look at the windows, we look at the whole room. From light control and privacy to making a bold design statement, it’s about blending practicality with artistry.
Collaboration is key. We work closely with homeowners and designers, exploring fabrics, finishes, and hardware options. Advanced digital renderings and material samples help bring ideas to life before anything goes into production, ensuring everything feels right from the very start.”
– Shane Devlin
ADVICE FOR DESIGNERS AND HOMEOWNERS WHEN SELECTING WINDOW TREATMENTS
“When it comes to choosing window treatments, think beyond function, think about the character they bring to the room.
Consider how natural light moves through the space throughout the day, and how textures, patterns, or colours can soften or elevate the design. Don’t be afraid to layer, pairing sheer voiles with heavier drapes gives you both flexibility and depth.
Above all, prioritise quality. A well-made window treatment not only transforms a room’s atmosphere but also stands the test of time. Whether you’re going bold or keeping it subtle, choose materials that complement the architecture and reflect your style, or your client’s brand.”
– Shane Devlin
LET’S CREATE SOMETHING REMARKABLE TOGETHER
At SWAG, it’s never just about dressing a window, it’s about enhancing the way you live and experience your space. With every track we fit and every fabric we choose, we’re committed to delivering craftsmanship that feels as good as it looks.
Ready to bring your vision to life? Get in touch with us today for a personalised consultation, and let’s create something extraordinary together.
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