WHY CURTAINS AREN’T JUST FOR WINDOWS ANYMORE
Traditionally seen as a finishing touch for windows, curtains are quietly stepping into new roles. No longer limited to windows, they’re appearing in hallways, bedrooms, dressing areas and living rooms as architectural elements in their own right. A recent Elle Decoration UK article spotlighted this growing trend, and it’s something we’ve been exploring.
Whether used to divide space, create intimacy, or simply soften the mood, internal curtains offer a quietly luxurious way to add style and flexibility to modern homes.
A CURTAIN CALL FOR SMARTER INTERIORS
This new approach to soft furnishings is all about how they function as well as how they feel. At a time when flexibility is key, whether you’re working from home, entertaining, or simply looking for a little privacy, fabric is stepping in as a surprisingly clever solution.
WHY IT WORKS?
1. Flexible zoning, no construction
Curtains let you reimagine your space without knocking down walls. They’re ideal for creating separation in open-plan homes, lofts, or multi-use rooms, giving you control without the commitment.
2. Warmth and softness
A well-placed curtain can shift the mood of a room instantly. Fabrics add depth and texture in a way that hard materials just can’t. Whether it’s a heavy velvet or a floaty sheer, they help a space feel considered and lived-in.
3. A subtle statement
This trend isn’t about showing off. It’s about adding interest in a way that still feels calm and coherent. Internal curtains can blend beautifully with the rest of your palette, or provide a gentle contrast, either way, they make the space feel designed with intent.
THE SWAG PERSPECTIVE
At SWAG, we’re always looking for ways to bring softness and flexibility into the spaces we design, and internal curtains do just that. They allow you to shape how a room feels and flows, without committing to anything permanent.
Whether it’s creating a sense of separation in an open-plan layout or adding texture to an otherwise overlooked space, we see huge potential in using fabric beyond the window. It’s a simple, elegant design move that can shift the mood of a room.
It’s something we’d love to explore further with clients who are open to rethinking their space in a softer, more dynamic way. If that sounds like you, we’re all ears.
At SWAG, we take the stress out of choosing and installing window treatments by providing a streamlined, bespoke service. With our expert team guiding you every step of the way, you’ll have a personalised, high-quality solution for your windows that suits your home perfectly.
Ready to get started? Contact us today to begin your journey with SWAG.
